In the media

Paul Nelson was interviewed by Sarah Porter BBC News, on the role of brand loyalty in Apple's success.
Paul Nelson was interviewed as part of this AFR article by Patrick Durkin.
Paul Nelson was interviewed for this Mumbrella article about BrandMatters' Brand Leaders 2017 Report by Paul Wallbank.
Paul Nelson was interviewed as part of this Mumbrella article by Steve Jones.
Paul Nelson discusses how Woolworths might bounce back in his article for Mumbrella.
Paul Nelson discusses the ups and downs of celebrity ambassadors in his article for Third Sector.
Paul Nelson was interviewed about the Qantas logo as part of The Age's article by Kate Hagan.
Paul Nelson discusses Google's new logo and parent brand in his article for Mumbrella.
Paul Nelson was the key contributor to this Desktop Magazine article on branding by Brendan McKnight.
Paul Nelson was interviewed about the Seven West Media scandal as part of this Bloomberg article by Angus Whitley.