Does your brand need a renewed strategic direction?

May 24, 2023
B2B Brand positioning Brand strategy Employer branding

As we approach the silly season (even more silly when you consider the past year we’ve had), your business strategy and brand strategy goals for 2022 may require reinvigorating.

For many B2B organisations, your team may be experiencing burnout, they’ve been slogging away at home without a great deal of outside influence. January is an ideal time to harness the collective intelligence of their teams to align vision and goals ahead of 2022. Workshops are an ideal vehicle to achieve this alignment as your team returns refreshed from a well-deserved end-of-year break.

Is it time to ask:

How can we gain clarity on our brand positioning and renew its meaning?
How can we ensure my brand messages are clear and understood by our target audience?
What ideas can we bring to start the year off with a bang?
How can I ensure my team is aligned and on board with our brand values?
How can I ignite my team’s passion in the new year?

Facilitated workshops not only allow you to leverage your existing resources and gather smart ideas, they also ignite collaboration and help bring teams together behind a common goal.

What workshop will ignite your team in 2022?

The Brand Distillery – BrandMatters Positioning Workshop

If your brand positioning is a bit foggy post-COVID-19, the Brand Distillery Workshop is a great way to gain brand clarity and power your business into the new calendar year. This strategy-led workshop is designed to uncover the essence of your brand and the clear benefit it delivers to your core audience. It’s the ‘a-ha’ moment your team needs to get back into gear and on the same page for next year. Read more about this workshop here.

Project Planning Session

Are you planning to launch a major initiative, a merger or acquisition, a rebrand, or enter a new market with a new product? These projects impact many departments over and above the daily BAU, and many other conflicting priorities arise over time. A planning workshop is a strong mechanism to help align teams and efforts in advance of the new calendar year, to ensure all stakeholders agree on a clear, delineated path forward.

Brand Activation Workshop

Is your brand feeling a bit flat or staid? Does it need just a bit of energy injected to make it sing in 2022? This workshop is designed to extract your key objectives, key channels and clarity on what tactics and activities will drive the best result against a manageable action plan and/or calendar.

Employee Value Proposition (EVP) Workshop

With the great resignation looming, organisations need to build their brands from the inside out, with motivated and committed employees who understand the organisation’s vision, values and behaviours. An Employee Value Proposition (EVP) – when aligned and clearly articulated – shapes the culture of an organisation and is central to the employee experience. This experience will assist the organisation’s ability to attract and retain the best possible talent in the market. 

Developing a Value Proposition Workshop

Does your organisation have a clear view of the value it brings to your customers? Or is it opaque or confused? Over time, value propositions may become blunted as businesses evolve, and even marketing professionals may have difficulty in translating this for the business. This workshop is designed to sharpen your organisation’s focus in developing a value proposition that can be delivered by all your teams across all their customer interactions.

Bringing your team on the journey is a great way to keep them motivated, refreshed and energised. BrandMatters are experts in facilitating these workshops and it is an ideal way to ensure you get the most out of your ‘internal brains trust’ to kick start 2022 with a clear vision and direction.

Contact us to talk about your brand challenge for 2022 and how we can help.


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