During the last 6-8 weeks, we’ve had a number of clients and prospects seeking our assistance as they attempt to cope in these times of rapidly changing business conditions and associated uncertainty. We’ve had clients asking us to rapidly deploy right sized market research studies, assist them to pivot their brand into a different market adjacency with greater growth prospects, or to simply and rapidly activate a marketing and content plan as they seek to grow sales. We’ve also seen a significant increase in the number of downloads and requests from our e-books on our website too, which are available for free at any time here.
Given the success of the proposals we’ve created and the number of requests being received, we’ve decided to create a number of fixed price, productised solutions that address the challenges of brand right now:
1. Market research: In this post Covid world, research is critical for clients seeking to understand their market, what’s important to their customers and how they and their competitors are performing against these drivers. Asking simply, “How am I performing against what’s important to my clients?”
2. Brand Architecture: This market research often informs a key packaged solution in relation to brand architecture and brand stretch too. This relates to a business looking to pivot its business and brand towards a more lucrative Covid market. The question we’re being asked is “If I move my brand into that more lucrative market, can I do it credibly, or am I hindering my own brand as it’s simply a bridge too far?” Organisations need greater certainty around risk levels of brand stretch into new markets. “Can I take my existing brand in, or would I be better creating a sub brand or perhaps an endorsed brand?”
3. Brand Positioning: With architecture confirmed and resolved, clients are also seeking assistance on how to reposition or re-fresh their brand in this new market context as well. Asking “How can I be clear, unique, relevant and compelling?”
4. Marketing activation: This packaged solution is the most pragmatic for clients and prospects experiencing a downturn in sales demand. This marketing and activation plan is a succinct set of workshops to get their marketing activated and their content created, in an accountable way.
The benefits of each of these solutions are specifically geared to deliver answers quickly, pragmatically and cost effectively. They can be executed independently or in unison. Each of the productised solutions we are developing contain a clear, simple and accountable series of benefits and deliverables, within a defined fixed cost and time frame.
Stay tuned as we communicate further on these cost effective, yet flexibly tailored productised solutions. If you are looking to move more quickly, you can reach out to us directly here or contact Paul Nelson on either 02 99547900 or 0413 028766.
See also our blog on 6-point checklist for brands in managing a crisis.
