Driving an increase in traffic and conversion through research and insights.

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Case study below intro image two

Challenge

National Product Review is an online platform that enables shoppers to research products across a variety of kitchen and household categories including kitchen, TVs, cameras, heating and more. Having been in the market for a year, they decided to review their brand strategy by engaging BrandMatters to research the following:

  • What is NPR’s current market perception?
  • What features are working, and which ones aren’t?
  • How do we gain insights on where we sit against our competitors?
  • What disruptive programs and features will resonate best with this target?
  • How do we understand the needs of our target market?
  • What improvements can we make to ensure future growth?

Approach

Our response to NPR’s challenge involved a tailored approach that included specialised research:

  • Desk research
  • Site based quantitative research
  • Qualitative consumer research
  • Quantitative research
  • Insights distillation & report

Outcome

+126%

increase in site visitors

+9%

returning customers

+109%

increased consumer reviews

Value

“Brand Matters evaluated our brand perception within the marketplace, identified what elements are working and which can be improved, in order to support us defining a well-founded brand strategy moving forwards. We received clear actions to consider, which were on our radar, and confirmed we were on the right path. This provided us with the research to back our decisions and was a significant contributing factor to our outstanding results.”

Marketing Manager, National Product Review (National Associated Retail Traders of Australia)