Creating a game-changing brand to redefine the future of asset management.


Alpha Vista is an asset management business that are changing the future of funds and volatility management using machine learning and big-data analytics. In the leadup to their official launch, Alpha Vista came to us with the following challenges:

  • How can we position the brand and tell a story of value to developers, investors, the media and consumers to jumpstart brand growth?
  • What visual identity will help us launch with success? 
  • What visual expression will differentiate the brand in the most meaningful way?
  • How do we bring our brand to life through our logo?
  • How do we future-proof our visual identity for the years to come?


Our response to Alpha Vista’s challenge involved a tailored approach that included specialised research, strategy and design:

  • Desk research
  • Brand logo & identity
  • Brand story 
  • Corporate stationery
  • Microsoft Office templates
  • Image library
  • Brand launch presentation


  • A distinctive brand identity in a competitive market
  • A clear brand story to explain Alpha Vista's complex and unique business model
  • A complete suite of marketing collateral to bring the brand identity to life
  • BrandMatters presented the brand story and the reveal of the new identity at a stakeholder conference


“Being a start-up with an innovative approach to risk management and asset management required us to carefully consider our messaging and brand identity. BrandMatters was a fabulous partner on this journey engaging with us during the early days to understand our values and mission for the business, travelling with us as we learnt more about business environment and client segments and finally drawing on all the findings and their experience to produce a creative, yet easily understood and interpreted suite of branding collateral for our launch. We look forward to continuing our partnership with BrandMatters in the future!”

CEO – Alpha Vista Financial Services Holdings Pty Ltd