Creating a game-changing brand to redefine the future of asset management.

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Challenge

Alpha Vista is an asset management business that are changing the future of funds and volatility management using machine learning and big-data analytics. In the leadup to their official launch, Alpha Vista came to us with the following challenges:

  • How can we position the brand and tell a story of value to developers, investors, the media and consumers to jumpstart brand growth?
  • What visual identity will help us launch with success? 
  • What visual expression will differentiate the brand in the most meaningful way?
  • How do we bring our brand to life through our logo?
  • How do we future-proof our visual identity for the years to come?

Approach

Our response to Alpha Vista’s challenge involved a tailored approach that included specialised research, strategy and design:

  • Desk research
  • Brand logo & identity
  • Brand story 
  • Corporate stationery
  • Microsoft Office templates
  • Image library
  • Brand launch presentation