As part of my recent trip to the UK I was fortunate to catch up with Ed Smallman from Brandpie whose firm has recently authored a comprehensive report on CEO Purpose. Brandpie is a specialist agency who helps the clients discover, activate and illuminate their purpose – unlocking growth and building a sustainable future for their client’s businesses. This is their fourth year studying CEO perspectives on purpose, and their first year measuring a thousand across seven key markets. Their 2021 report highlighted that CEOs believe purpose truly powers progress. But this most recent report indicates that CEOs are beginning to act on this belief.
To view the report, click here.
Key findings include: