BrandMatters Brand Packages

Even though you understand how critical it is to build a brand that delivers meaning and that differentiates you from the competition, we know that in business today, it can sometimes be challenging to secure funding for a brand project.

We have over a decade of experience building B2B brands and we understand the challenges our smaller clients face. In response to these challenges we have created a series of brand packages designed to provide a quality, right-sized offering for clients seeking a more contained yet complete solution.

Using the packages to build your brand

Our brand packages address the three vital stages in a brand's journey:

They can be used individually where required but they also work perfectly when delivered together to build a more complete brand solution.


The BrandMatters Quantitative Research Package

The Quantitative Research package is designed to deliver insights into your customers' needs and their perceptions of your brand and your competitors.

This package includes:

  • Project kick off meeting
  • A 4-module online questionnaire (including: customer profile, brand competitive context, satisfaction, information sources)
  • Analysis of results
  • Results report development
  • Debrief working session with stakeholders

The BrandMatters Platform for Growth Package

This brand strategy package establishes the foundation of your brand: your brand positioning, essence and brand story. With these tools you will be equipped to communicate your business’s purpose with conviction and consistency.

This package includes:

  • A half day strategy workshop
  • Interactive exercises
  • Documentation of the workshop outputs
  • A crafted positioning, brand story and elevator pitch

The BrandMatters Ongoing Design Package

The Ongoing Design Package allows you to establish, and then manage, a visual identity for your brand that will help you stand out from the crowd by purchasing a set amount of pre-paid hours from our design team at a reduced hourly rate.

The ongoing nature of this package means you can continue to work with the people who understand your brand best, in a way that works with your budget and workflow.

The hours contained in this package can be applied to:

  • Logo design
  • Brochure design
  • Stationery creation
  • Website concept design
  • Copywriting
  • Ad-hoc marketing and brand management advice

The BrandMatters Marketing Activation Package

It's simply a fact of life that when running a business, you are often too busy working 'in' the business to work 'on' it. This means that taking a strategic approach to your own marketing falls towards the bottom of the priority list.

We've developed the Marketing Activation Package to provide businesses with everything they need to execute a right-sized and effective marketing plan that will cut-through - so that they can focus on growing their business.

This package includes:

  • A 3 hour marketing strategy workshop
  • Creation of a strategic marketing plan
  • 2 hour content creation session
  • A fully fleshed out content calendar

BM Inside

Now that you have a clear roadmap for your marketing, you need a marketing expert to execute it for you. An expert that knows your business and that is armed with a deep understanding of your brand and marketing strategy.

The BM Inside offer places a BrandMatters marketer inside your business for the period of time that you require - with the minimum booking being 2 days per week for 3 months. They will be supported by the wider BrandMatters team as needed to execute everything you need, from copywriting to stakeholder engagement and design to execution.

The benefits of BM Inside include:

  • No recruitment effort or costs
  • Complete flexibility - dial up, dial down or stop the hours as required
  • A guaranteed level of output, backed by BrandMatters insights
  • The entire marketing challenge is taken off your shoulders
  • Design executed by our studio as part of the cost

The cost of this offer varies depending the skill set, time and duration required.


Start-up to Scale-up package

You’ve started a business, and now that your plans are becoming reality you realise that it’s time to scale-up. But to do that you need confidence in your offer from investors, and talent that believes in working for you. That’s why it’s time to invest in your brand, but with so little time and limited capital, you need an offer that gives you everything you need, and none of the things you don’t.

The Start-Up to Scale-Up package delivers you with everything you need to present yourselves as a distinctive and credible business in the market, including:

  • Your brand positioning
  • Your brand communications
  • A name
  • A logo
  • A visual identity
  • Corporate stationery
  • A website design concept

For full details of each package’s inclusions and how each can work for your business please contact the BrandMatters team.

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