Why is stakeholder engagement important?
To ensure success, every brand project needs stakeholder involvement and buy-in. Once you've decided to embark on a rebrand, brand refresh or any other brand initiative, it's important to gain support from across your organisation, especially from your leadership team. Meet with senior stakeholders to open up a discussion about the ROI a strong brand can offer, and the challenges your project can help address. Highlighting the issues will give you the opportunity to demonstrate the tangible benefits that building a new brand based on quantifiable evidence can deliver to your organisation.
Stakeholder engagement harnesses the experience, knowledge, aspirations and values of stakeholders. It also improves the likelihood of acceptance and buy-in from individuals in the organisation and the marketplace.
BrandMatters uses a variety of techniques to involve and engage your stakeholders, ranging from in-depth interviews, to workshops, to off-sites and regular communications. Your stakeholders may include any or all of the following: board members, senior management, employees, investors, distributors, franchise partners, ambassadors, influencers and suppliers. We use the insights gained from your stakeholders to help us develop your brand strategy, and to ensure brand execution succeeds.
For more on the role of stakeholder engagement in brand projects, read our blog, How to build & maintain momentum for your brand project.
Our stakeholder engagement services
Stakeholder depth interviews
Stakeholder depth interviews are a powerful tool to engage with senior and other key stakeholders in your business. They allow us to delve into the driving forces behind the project and tap into the vision and passions of these people. They encourage open, free exchange of information and allow us to cover sensitive and confidential topics. BrandMatters creates tailored discussion guides, and interviews typically run from 30-60 minutes, either in person or over the phone. We use the insights gleaned to feed into the development of your brand.
BrandMatters uses workshops at different stages of a project to involve and take stakeholders on the brand journey, extract insights and develop and test strategies. Our skilled facilitators define your workshop objectives and design bespoke agendas including stimulating, interactive and fun exercises and activities to draw out insights.
We regularly run workshops on brand positioning, brand architecture, customer and employee value propositions, marketing planning, brand activation and go-to-market strategy. Contact us to see how workshops could benefit your organisation.