Our approach

Through years of experience across hundreds of brand projects, BrandMatters understands what makes a brand project successful. We have developed a methodology which reduces complexity, maximises stakeholder engagement, ensures alignment with your business objectives - and achieves results.

Our methodology comprises three distinct phases:

Phase 1: Consult

During the Consult Phase we immerse ourselves in your business - including your organisational and marketing strategies, market, customers and competitors. We also collaborate with your employees, stakeholders and customers as needed to draw out information. Our aim in this Phase is to clearly define your challenge and objectives, and conduct brand research to uncover the insights that will lay the foundation for your brand's development and expression.

Every client project is different, but the Consult Phase may include:

  • Stakeholder engagement
  • Desk research
  • Stakeholder depth interviews
  • Brand research - qualitative & quantitative, internal and external
  • Brand tracking
  • Brand insights & recommendations

Phase 2: Create

During the Create Phase we create your brand strategy. We use your brand insights, combined with our expertise and creativity, to craft your brand positioning - the unique, relevant, credible and sustainable position in the market that you will own. We then develop the supporting elements that will strengthen and explain your brand. If required, we can untangle your brand architecture and develop an architecture strategy to take your brand to market. And if your brand needs a new logo and look and feel, our brand design team will step in, using strategic insights and your approved brand positioning to inspire development of a new visual identity.

The Create Phase may include:

  • Brand positioning
  • Brand story, tone of voice & key messaging
  • Brand architecture
  • Brand portfolio strategy
  • Customer value proposition (CVP)
  • Employee value proposition (EVP)
  • Brand naming
  • Brand design - logo & visual identity
  • Workshop facilitation

Phase 3: Express

In the Express Phase, we bring your brand to life. We express it visually, verbally and experientially, across all touchpoints and channels. We develop your brand stationery, templates, communications collateral and website. To ensure consistent application of your brand, we develop comprehensive brand guidelines for employees, suppliers and partners. And we can also develop your go-to-market strategy and execute campaigns for your customers and employees.

The Express Phase may include:

  • Brand guidelines
  • Graphic and digital design & production
  • Website and collateral copywriting
  • Brand marketing strategy
  • Go-to-market strategy
  • Brand activation
  • Brand launch planning
  • Brand rollout & project management
  • Employee branding campaigns
  • Brand management
  • Brand measurement

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