As a brand strategy, design and marketing agency, BrandMatters delivers the full spectrum of brand and marketing services - all under one roof.

Brand research

We love to solve complex brand challenges for our clients, and understanding your audience is central to achieving this. Brand research is about building deep understanding of your customers and potential customers, and uncovering the insights that will lay the foundation for your brand's development.

Our brand research services include:

  • Desk research
  • Stakeholder depth interviews
  • Market research – qualitative & quantitative
  • Brand tracking
  • Brand insights & recommendations

Brand strategy

A clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand positioning, values and personality. It defines not only who you are and what you do, but importantly, why you do it - and what sets you apart from your competitors.

Our brand strategy services include:

  • Brand positioning
  • Brand story, tone of voice & key messaging
  • Brand architecture
  • Brand portfolio analysis
  • Customer value proposition (CVP)
  • Employee value proposition (EVP)
  • Brand naming

Brand design & copywriting

Our brand designs are born from strategy. Our in-house designers and copywriters work seamlessly with our brand strategists to translate brand insights into thoughtful, distinctive and compelling brand designs and copy that reflect your brand's essence.

Our brand design and copywriting services include:

  • Brand logo & visual identity
  • Graphic design
  • Digital design
  • Brand guidelines
  • Website & collateral copywriting

Employer & employee branding

Great brands are built from the inside out, by motivated and committed employees who understand their organisation's vision and believe in the brand's purpose and values.

Our employer / employee branding services include:

  • Employee value proposition (EVP)
  • Employee branding campaigns

Brand execution

Brand execution is all about bringing your brand to life - visually, verbally and experientially. It's about activating your brand - developing go-to-market strategy and planning for launch. And it's about monitoring and measuring your brand over time.

Our brand execution services include:

  • Brand marketing strategy
  • Go-to-market strategy
  • Brand activation
  • Brand launch planning
  • Brand rollout & project management
  • Brand management
  • Brand measurement

BM Inside

Whether you are starting up, launching a new brand or marketing initiative, quickly filling a temporary gap in your team or training your team in marketing expertise, this unique approach empowers SME’s to develop best-in-class marketing initiatives.

Our BM Inside services includes:

  • On-site marketing manager
  • Fill temporary resources gaps
  • Drive strategic marketing initiatives
  • Execute brand refreshes and launches