At a time of volatility, it is harder than ever for brands to cut through and connect with their clients.…
Brand positioning is an important tool that helps to clearly articulate why your brand exists. Brand positioning will ultimately define…
What is brand positioning, and why is it so important? Brand positioning (also known as a brand essence) is the…
Digital innovation has provided B2B organisations with new ways to bring their brands to life, taking their customer experience to…
For contemporary brands, building a sustainable competitive advantage cannot come simply from messaging, taglines, logo design or marketing campaigns. The…
Preparing your organisation for an IPO (initial public offering) is an extremely significant moment for any business. There are several…
What is corporate branding and why is it important? Corporate branding refers to the brand name of a corporate entity,…
From banking to superannuation, investment management to financial advice, the design and distribution obligations (DDOs) legislation will disrupt a large…
What makes clients buy or use your services? This is the most fundamental question that drives every aspect of brand…
A brand narrative or brand story is an essential ingredient when building a strong brand strategy. It should encompass an organisation’s purpose and reason for…
Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your clients…
It would be an understatement to say that a lot changed for brands in 2020. Rapid change and pivots have…
BrandMatters Managing Director, Paul Nelson, discusses the need for businesses to refine or redefine their brand narrative in COVID-19 times.…
One of the core purposes of a brand portfolio strategy is to help customers navigate the scope of a company’s…
Optimal brand architecture ensures that the brands that exist in an organisation’s portfolio are consistently adding value to justify the…
In this crisis, very few organisations will be unaffected. What is now important is how brands react and how they…
It’s a sad week for many Aussies as the news breaks about the end of an era, the end of…
Rebranding an organisation can be a minefield of potential pitfalls if not undertaken with expertise. For many successful organisations, brand…
In the past few years, the financial services industry has faced some extensive challenges. Since the Australian Banking Royal Commission’s…
At BrandMatters, we love the festive season. In our last blog for 2019, we wanted to share ‘what matters’ to…