BrandMatters Managing Director, Paul Nelson, discusses the need for businesses to refine or redefine their brand narrative in COVID-19 times.…
One of the core purposes of a brand portfolio strategy is to help customers navigate the scope of a company’s…
Optimal brand architecture ensures that the brands that exist in an organisation’s portfolio are consistently adding value to justify the…
In this crisis, very few organisations will be unaffected. What is now important is how brands react and how they…
It’s a sad week for many Aussies as the news breaks about the end of an era, the end of…
Rebranding an organisation can be a minefield of potential pitfalls if not undertaken with expertise. For many successful organisations, brand…
In the past few years, the financial services industry has faced some extensive challenges. Since the Australian Banking Royal Commission’s…
At BrandMatters, we love the festive season. In our last blog for 2019, we wanted to share ‘what matters’ to…
On 20 September 2019, Strike4Climate occurred across the globe. It was reported that over 6 million people worldwide, including over…
Mention any organisation that has excelled in branding such as Nike, Apple or Lego and you’ll find they have much…
What does it mean for a brand to be authentic? It has a lot to do with ethical behaviour but…
Since the Royal Commission Final Report and throughout the hearings Commissioner Hayne has repeatedly come back to two connected areas:…
In any successful relationship, trust is built up over time, and every interaction can have a positive or negative impact…
As consumers, it is important that the purchase decisions we make have a positive impact on the environment. In fact,…
A merger and/or acquisition (M&A) is a transaction in which the ownership of a company, and their operations, is transferred…
A flanker brand (also known as fighter brand) is a new brand introduced into the market by a company that…
BrandMatters’ unique brand strategy process always starts with research. Understanding your customers, culture and market is key to creating a…
Growing your brand awareness can be expensive when you are relying on your own channels or paid channels. One awareness…
In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority…
At BrandMatters, when asked how we work, we often explain that we operate at the intersection of business, brand and…