It takes time, investment, integrity and consistency to build a strong brand. At BrandMatters, we often talk to our clients…
Trademarks, especially when used as the primary logo, are usually one of the most distinctive visual cues for a brand.…
When Microsoft's chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, he said…
One of the first things any new business requires is a name. Many start ups approach us at this early…
While people are either awed by Apple's iPad, or sniggering at the name's association with feminine hygiene products, brand experts…
French wine makers stand accused of passing off their bottles of as New Zealand produce to cash in on the…
This one is a little bizarre. Pepsi have rebranded themselves as "Pecsi" for the Argentinian market. Pepsi is one of…
What do you do when a URL containing your business name is being used by someone else? Does your company…
While Australia has calmed down after the iSnack marketing fiasco, in the international domain the issue still resonates. The NY…
Supermarket giant Coles will change the brand name of an in-house brand of biscuits amid claims it is racist. The…