The destination for private companies and their investors.


myStake is a digital registry for companies, a technology platform by which investors and companies can engage, bringing together in one place, all their relevant data including information on shares and ASIC compliance and information requirements.

Looking towards a period of ambitious growth including cross-border expansion, the organisation sought to leverage this opportunity with a new brand name, logo and visual identity system to launch a new, improved product and enhanced client engagement across as entirely refreshed platform.


• Desk research
• Leadership interviews
• Brand naming
• Brand logo
• Visual identity
• Brand guidelines
• Image library
• Channel application


The refreshed platform, brand, website and name – BOULEVARD – launched in December 2020 with a clear and defined purpose to deliver enhanced value for their clients and their investors.

With a striking new visual identity and logo, BOULEVARD creates sharp differentiation and excitement within a crowded category.

Looking to the period ahead, BOULEVARD’s ambition is to build sustainable relationships with clients both domestically and internationally, providing a flawless user experience and starting position from which to develop further platforms and engagements. Their goal is simply to be the destination for private
companies and their investors.


“myStake is a digital registry for companies, a platform by which investors and companies can engage and transact in one place. Looking to launch the next iteration of our product, we took the opportunity to partner with a brand agency that would meet our ambitious growth targets to re-brand and develop a compelling new name and logo that reflected our strategy. BrandMatters’ ability to translate our intent into a contemporary and compelling brand identity, was impressive from the outset and to our minds their outputs set a whole new strategic and creative benchmark across our industry. Their industry knowledge, speed and creativity, have ensured we launch our new brand and platform very much aligned to our aspiration and intent. We’re delighted with their outputs, enjoyed the relationship and recommend them with absolute confidence and pleasure.”