As part of our ongoing partnership with Vero, part of the Suncorp Group, BrandMatters is proud to announce the launch of the Vero SME Insurance Index 2013.
The 2013 Index is the second Index BrandMatters has developed in partnership with Vero, and is designed to: identify insurance industry insights; shed light on the attitudes and behaviours of small to medium enterprises (SMEs) with regard to insurance; and highlight challenges and opportunities in the SME insurance sector.
In order to develop the Index, BrandMatters conducted quantitative surveys with almost 900 business owners and insurance decision makers around Australia, along with a series of qualitative interviews filmed on site at small business’ premises.
The key findings highlighted the attitudes of the next generation of business owners towards insurance, the widely different perceptions of brokers held by broker clients versus direct clients, how male and female business decision makers differ in their approach, the importance of a clear value proposition for brokers and how potential price rises may impact SME behaviour.
BrandMatters then worked with Vero to promote the Index to Vero’s insurance broker audience. Promoting the Index involved the development of both a teaser campaign and a launch campaign. The launch campaign featured a series of videos of on-site interviews with SMEs, designed to bring the findings to life. It also included the design and production of animated online advertising and electronic direct mail, interactive web content and face-to-face training presentations with Vero BDMs.
We invite you to download a copy of the Vero SME Insurance Index 2013.
You can also view the Vero SME Insurance Index 2012.
Animated online advertising, Vero SME Insurance Index 2013 on Insurance News