NIBA CEO Dallas Booth has strongly endorsed the 2013 Vero SME Insurance Index as essential reading for all brokers looking to better service their SME clients in the year ahead.
“This report should be mandatory reading for brokers servicing the SME sector,” Booth said. “Credit to Vero for commissioning the report, which identifies clear trends in insurance purchasing decisions in the SME sector in Australia. The challenge now for brokers is to find ways to reach those who do not currently see the value in using a broker.”
The SME report has revealed the next generation of small business owners and the growing number of women small business owners are the next big challenge for insurance brokers.
“Women and younger business owners and decision makers represent a market gap for brokers,” said Andrew Mair, Executive General Manager, Distribution, Vero Insurance.