A fish swimming in a different direction to its peers

The new 4 P's of marketing: persistence, positioning, people and profitability

Fri, 20 Feb 2009

Anyone who's done marketing 101 knows the traditional four Ps of marketing: product, price, place (distribution), and promotion.

In the present climate however it's necessary to be familiar with the new four Ps: Persistence, Positioning, People and Profitability.

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