The new 4 P's of marketing: persistence, positioning, people and profitability

The new 4 P's of marketing: persistence, positioning, people and profitability

Friday, 20 February 2009 00:27

Anyone who's done marketing 101 research knows the traditional four Ps of marketing: product, price, place (distribution), and promotion.

In the present climate, however, it's necessary to be familiar with the new four Ps: Persistence, Positioning, People and Profitability.