The latest social-marketing news item: The daugher of ex-GM chief executive Fritz Henderson has lashed out on Facebook against the the way her father"resigned." Whiel there are massive benefits to social networks, the conversation cuts both ways. Emotional outbursts of Facebook go viral within hours and cause very sticky situations for corporates.
From both the perspective of GM and Fritz, announcing a resignation rather than a firing is probably better PR. But saying very loudly that Daddy got shoved out of the chair rather than picking that chair up, throwing it through the window and escaping, may go against what Daddy wants percieved.
Read it here.