Santa - the world's strongest brand

Santa - the world's strongest brand

Tuesday, 22 December 2009 01:29

"Santa is the model brand. We know what he stands for. His values and passions are clear to us. And they are consistent. I asked a group of colleagues and friends to describe his brand attributes, and virtually everyone used the same words: jolly, generous, hard-working, collaborative, giving, and fair."

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