Cartoon of Santa Claus

Santa - the world's strongest brand

Tue, 22 Dec 2009

"Santa is the model brand. We know what he stands for. His values and passions are clear to us. And they are consistent. I asked a group of colleagues and friends to describe his brand attributes, and virtually everyone used the same words: jolly, generous, hard-working, collaborative, giving, and fair."


Sign up to updates from BrandMatters

Please provide your full name
Invalid Input
Please provide an email address