Sage brand positioning: productivity via mobility

Sage brand positioning: productivity via mobility

Wednesday, 05 June 2013 09:30

The Sage Australia Business Index 2013

According to business software industry leader Sage, despite Australian business confidence weakening, businesses are responding to the once-in-a-generation mobile technology revolution that is currently underway.

Sage is a leading, global business management software specialist with over six million clients in 23 countries, and a BrandMatters client for over 7 years. As a leading provider of business software, Sage is committed to having a deep understanding of the needs and issues facing its customers, and in 2011 commissioned a research project to provide in-depth insight into the Australian business landscape – the Sage SME Business Sentiment Index. This year’s study, the Sage Australia Business Index 2013, was launched yesterday.

The Sage Business Index 2012 highlighted a concerned, cautious business sector reluctant to invest, but prepared to do so once they believed economic conditions were improving. Unfortunately it seems the right conditions for investment have not yet eventuated. Within this challenging economic environment, the Australian business landscape in 2013 is also being substantially affected by the use of smartphones and tablets by both businesses and their customers. Positively, despite weakening confidence, business are responding to the opportunity to develop opportunities for future growth via mobility.

The report is based on a comprehensive market research study involving over 400 business owners and decision makers across all business sizes and industries in Australia. The Sage Australia Business index is a demonstration of the Sage brand positioning: “living breathing business”. It paints a picture of business sentiment, challenges and priorities, enabling Sage to truly understand its customers.

Click here to download the Sage Australia Business Index 2013.

To compare with previous years, click here to download the previous indices.

The Sage Australia Business Index forms part of an integrated marketing communications campaign running from February through to October 2011. It combines TV, print and online advertising and extensive PR. The campaign has two objectives – to build Sage brand awareness and to embed and strengthen the brand positioning. Prospects are driven online to the Sage Australia hompage, where they can engage in multiple ways with the brand. They can view the specially created 90 second corporate video, use the Business Advantage Calculator to report on the performance of their current software, read case studies and articles, download the Sage Business Index and click through to more information about their specific software needs – Payroll & HR, CRM, ERP and Accounting Practice software.

Click here to view the Sage Australia homepage.

Sage Australia Business Index 2013 cover