Personal vs corporate brand

Personal vs corporate brand

Thursday, 02 September 2010 20:03

With such availability to social media, it has never been so easy for employees to build their professional personal brand through avenues such as facebook, twitter, linkedin and even YouTube. Writing a blog about your industry can be a great way to put you on the corporate map. But does a tagline stating where you work require permission from the top? Can you attend an industry function without representing your company?

How do employers loosen the reigns and allow employees to build their own brand, when it's company time that's put them where they are and paid their wages? How can employees not afford to build a brand when time spent in jobs is increasingly shrinking?

Read the article for the five tips they give in navigating your way to building a strong personal professional brand.
http://www.smh.com.au/small-business/blogs/the-venture/your-brand-v-the-company-brand/20100829-13xcb.html

And here's our take on personal branding.