Success of NZ wine branding strategies

Monday, 11 January 2010 17:52

French wine makers stand accused of passing off their bottles of as New Zealand produce to cash in on the popularity New Zealand brands.

Australian and New Zealand wines have achieved massive market share in the UK, exceeding the popularity of their French rivals. Part of their success is due to the more informal, brighter branding they've taken on. They often use catchy names, and use animals and bird imagery. This contrasts with the serious and traditional branding that many French wines take.