Chief marketing officers must tap into their "left brain" thinking if they want to move into a chief executive role, writes Paul Nelson. Marketers have traditionally been very "right brained", using their creative capabilities to great effect in communication strategies with external marketplaces.
But now times have changed. For those interested in the CEO's job, they will need to compliment this traditional "right brain" understanding of creativity and communications, with a much deeper "left brain" understanding of metrics, analytics and measurement of performance. So what might we do differently?
This article contains four key suggestions for those looking to transition beyond marketing and down the corridor to the CEO's office.
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