Image of Bruce Lee fighting

The legacy of the Bruce Lee brand

Tue, 15 Dec 2009

Deceased artists and celebrities continue to generate substantive amounts of revenue for the owners of their estate through merchandising and endorsement deals. Marilyn Monrow curtains, Andy Warhol thongs, Elvis candy dishes - the possibilities, tacky and otherwise, are almost endless.

While Bruce Lee remains an icon of global popular culture, his estate has been handled terribly since his unexpected death in 1973.

Bruce Lee's daughter has recently come on board the Estate's management in an effort to rebuild his image in the global marketplace. She calls it "relaunching the brand, as it were."

more here.

Read our article on Celebrities and brand endorsement here.


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