iPad power

Monday, 01 February 2010 20:02

While people are either awed by Apple's iPad, or sniggering at the name's association with feminine hygiene products, brand experts are looking at the product in their terms.

According to Ira Kalb, associate director of the Center for Global Innovation at the University of Southern California's business school, iPad is close to perfect. Other names which had been short listed - iTab, iSlate and iTablet - didn't make the cut for good reason. iTablet has too many syllables; iSlate is too ancient sounding; while iTab is confusing.

The iPad is entirely consistent with the way Apple has branded many of their most popular products: you know its an Apple product by the lower case "i.â" That's a very effective and simple naming tool.

And what about the logo? There really isn't one. Nor is there one for the iPod. With a brand this strong, perhaps you don't need a logo.