BrandMatters’ client AIMS has launched its new brand and corporate identity at the NIBA Convention 2013.
BrandMatters was approached by AIMS to help it build a new brand positioning that would help give its brand more prominence, and highlight the value and opportunities it can offer insurance brokers. BrandMatters conducted desk research, depth interviews and stakeholder workshops to identify key insights about AIMS and its offer. It then worked with AIMS and its stakeholders to use these insights to develop a new brand positioning.
The new positioning was used as the inspiration for a new logo and corporate identity. The new logo combines visual elements of AIMS’ two broker groups, Austbrokers and IBNA, and features a compass icon with arms that meet at an apex. The logo encapsulates AIMS’ objective of empowering brokers. BrandMatters also worked with AIMS to build its corporate identity, including its launch booth at the NIBA Convention.
The AIMS positioning project further evidences BrandMatters’ expertise in the insurance sector, with insurance clients including Wesfarmers Insurance, LMI Group, Vero, Suncorp, Lumley Insurance and others.
For more detailed information about the AIMS rebrand contact the BrandMatters team.
Considering rebranding your financial services organisation? BrandMatters has developed a comprehensive resource to help business leaders and senior marketers link business strategy and brand. To download your copy of the Guide to Financial Services Rebranding click here.