CSR rebrands as Sucrogen

Friday, 18 December 2009 01:23

As part of an effort to create distinct brand identities between its sugar/ renewable energy and building operations, CSR's sugar and renewable energy business will be rebranded as Sucrogen.

Sucrogen will replace the CSR Sugar brand and will be a new corporate entity holding the business' raw and refined sugar operations in Australia and New Zealand, as well as its ethanol and electricity cogeneration business. Sucrogen will keep the CSR brand for food and beverage products.

CSR sugar division chief executive Ian Glasson said that the new name was a fusion between sucrose and generation.