Tiger Woods is a brilliant golfer. He's also a mammoth global sports brand with the kind of iconic brand recognition…
Crap. The Content Marketing Deluge. from Velocity Partners At BrandMatters we are in the business of helping businesses become more…
For those who've missed it, The Checkout is ABC1's new satirical consumer affairs show, starring Craig Reucassel and Julian Morrow…
Last week we discussed why Facebook is important for your BtoB organisation; and how you can get involved with Facebook…
There are plenty of social media buzz words flying around the marketing community at the moment. You hear people talk…
Over the past week at BrandMatters we have been working with three clients from vastly different industry sectors (or, more…
Dig out your shoulder padded power suits and puffy shirts and get ready for a return to eighties-style mass marketing…
We are often asked how to approach a short term marketing task or project, and whether a contractor should be…
Have you seen those new TV ads for Eftpos? They have just launched advertisements in print, television and outdoor ads…
The media is awash with the major retail chains discounting milk prices to never-before-seen levels. Other sectors are also seeing…
eBay: the brand that almost single headedly popularised online retail has declared Australia to be amongst its fastest growing markets.…
How do we evaluate brand strength? While CEOs deal in a currency of hard and fast measurables (profitability ratios, P&L…
Defining Service A service is an activity, experience, process, or performance. It is frequently intangible, and can be variable or…
Advertising is no longer about repeating the same core messages to as many people as possible. Consumers today are well…
The State of Queensland has rebranded itself as part of a major global push for tourism. The State now has…
With such availability to social media, it has never been so easy for employees to build their professional personal brand…
While they tend to be a very switched on lot, Gen-Y have plenty of financial woes. They tend to classify…
With UK sales of tea falling in recent years, major tea brands have been looking for the right kind of…
Brand management today often involves some sort of use social media. But managing a business' brand online involves much more…
There has recently been industry buzz about the possibility of China becoming a significant market for Australian wine. The question…