Over the past 6 months, there have been quite a few major brands who have faced various crisis situations. Facebook,…
  Product brands used to be the focus of attention for multi-brand companies, but the role of the corporate brand…
To grow and improve performance in this competitive world, businesses need top quality employees who are aligned and engaged. However…
Strong brands are truly brought to life from the inside out. A distinctive positioning, promise and value system are all…
In this era of increasing competition and products that are becoming more and more similar in features and quality, the…
A strong brand impacts the customer experience across every customer touchpoint – from your frontline customer service team to the…
As the end of another financial year approaches, the FY16/17 planning cycle provides a valuable opportunity for marketers to assess…
Does your organisation have a defined set of values? Probably - plenty of organisations do. If so, do you remember…
Background and approach In June 2014, BrandMatters’ long term client Wesfarmers Insurance sold its insurance broking and premium funding businesses…
On Sunday night Qantas launched its new TV campaign across all the major Australian TV networks. You can view the…
The world of marketing has many buzz words and the majority of them lasts only a couple of seasons. However,…
A recent survey showed two thirds of Australian employees are not engaged with their jobs or their employer. Worse still,…
As an opening thought, you have to realize that great brands are built inside out - by motivated and committed…
Anyone who's done marketing 101 knows the traditional four Ps of marketing: product, price, place (distribution), and promotion. In the…