Since the Royal Commission Final Report and throughout the hearings Commissioner Hayne has repeatedly come back to two connected areas:…
Strawberries - A crisis of confidence. There’s no doubt that the crisis facing the strawberry industry could not have come…
A merger and/or acquisition (M&A) is a transaction in which the ownership of a company, and their operations, is transferred…
A flanker brand (also known as fighter brand) is a new brand introduced into the market by a company that…
Whether you are creating a new brand or refreshing an old brand, your brand strategy, story and marketing strategy is…
As part of our brand commentary series, each week members of the BrandMatters team will discuss some of the week’s…
BrandMatters’ unique brand strategy process always starts with research. Understanding your customers, culture and market is key to creating a…
Growing your brand awareness can be expensive when you are relying on your own channels or paid channels. One awareness…
  At BrandMatters, when asked how we work, we often explain that we operate at the intersection of business, brand…
Imagine having a clear plan for all your marketing activity, one that is informed by years of experience and a…
Almost every business we spoke to as part of our Brand Leaders 2017 Report, and many of our clients, are…
When it comes to executing the marketing function, small and medium businesses experience a number of challenges. Without the budget…
Like the desire to measure brand impact, the need to measure customer satisfaction has always been present in businesses –…
You’re about to embark on a large brand project, such as a rebrand, brand research, positioning strategy, architecture strategy or…
To get the best outcome for your brand project, it’s important to write a strong and clear brief for your…
The word “insight” has become one of the great marketing buzzwords of the last decade or so, to the extent…
It’s that time of year again, the lights are twinkling, the pubs are overflowing and, in the UK (at least),…
Co-branding, also known as a brand partnership, is the merging of two or more brands in the hopes of achieving…
A number of our clients, when progressing through their rebrand projects, are often surprised to learn that their brand positioning…
The term brand stretch refers to how far a business can stretch its products or services into new and unrelated…