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Brand naming
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Trademarks and brand marks
Trademarks, especially when used as the primary logo, are usually one of the most distinctive visual cues for a brand.…
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When a brand name becomes a verb
When Microsoft's chief executive, Steve Ballmer announced why he liked the name Bing for their new search engine, he said…
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Getting the corporate brand name right
One of the first things any new business requires is a name. Many start ups approach us at this early…
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iPad power
While people are either awed by Apple's iPad, or sniggering at the name's association with feminine hygiene products, brand experts…
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Success of NZ wine branding strategies
French wine makers stand accused of passing off their bottles of as New Zealand produce to cash in on the…
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Pepsi rebrands as Pecsi in Argentina
This one is a little bizarre. Pepsi have rebranded themselves as "Pecsi" for the Argentinian market. Pepsi is one of…
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Home
About
About BrandMatters
Our values
Our team
What sets us apart
When to call us
In the media
Services
Branding services
Our approach
Work
Case studies
What our clients say
Our clients
Pro-bono case studies
Resources
Blog
Contact
02 9954 7900