Super User

Super User

Tuesday, 20 October 2020 16:54

The guide to brand research


Brand research is more vital than ever in this era of rapid change.

With all that has happened this year, now more than ever, organisations need to develop a new understanding of their customers, the market and competitive landscape in order to survive and thrive. 

Brand research is a powerful tool in uncovering the important consumer and market insights that will reshape your brand strategy and drive your business forward. 

Our new e-Book is designed to help you gain a better understanding of brand research as a vital first step in building a successful brand for the future.

The guide will:

  • Provide insight into the power of brand research in growing your brand.
  • Outline the research methods available and the benefits of each.
  • Help marketers understand the questions that can be answered using brand research.
  • Delve into the role of brand research in formulating a brand strategy.
  • Explain how brand research can be used to refine and organise your brand portfolio.
  • Articulate how insights gained from brand research can influence your brand strategy, design and execution.
  • Highlight case studies where brand research has transformed brands and helped them grow and thrive.


Tuesday, 22 September 2020 15:05

Brand research

Brand research is about uncovering the insights that will lay the foundation for your brand’s development.

We love to solve complex brand challenges for our clients. Brand research allows you to build a deep understanding of your customers, the market and your competitive landscape from which to build your brand strategy and set your brand up for success.

Friday, 08 May 2020 16:09


Want to know more?


Friday, 08 May 2020 16:07

Quote Block - Act Today

“As the Managing Director, I am often pulled in many directions and need to wear many hats within our business. Marketing was one of those hats. Having BM Inside in-house for three months gave me the peace of mind that things were getting done even when I wasn’t doing it. The website project in particular was a complex piece of the puzzle where having an experienced marketer support us was invaluable.”

Managing Director, Act Today
Friday, 08 May 2020 16:02

Quote block - Waterfield

“As a small business without the marketing expertise or the time to drive it, it’s very hard to proactively focus on the promotion of our own business. Working with BM Inside has allowed us, to not just establish an accountable marketing plan, but to actually turn that plan into action and to generate awareness of our new products within entirely new audiences.”

Strategy and Innovation Lead, Waterfield
Friday, 08 May 2020 15:52

Quote block - AM&T

What our clients say about BM inside

“We had our new brand identity, but our team was at full capacity with existing work and we therefore had very limited resourcing to manage the brand roll out across our systems, collateral and communications channels. We engaged the services of BM Inside. In just three months (over two days a week) we had a new website, a new email newsletter template and all of our policy documents, claims forms and brochures were revised and updated. We also had new look merchandise, reflecting our new brand, to share with our broker network. We’re now moving forward with renewed confidence in our new brand and our position in the market.”

Sales & Distribution Manager, AM&T
Friday, 08 May 2020 15:35

Block 2

Knowledge & experience

An experienced marketing resource that comes supported by our team of strategists, researchers and designers at BrandMatters.

Flexibility & on demand

Our on-site presence is scaled as required, and avoids recruitment investment or fees.

Momentum & accountability

Accelerate speed-to-market with an industry professional with a structured, accountability based approach.

Friday, 08 May 2020 14:40

When you need to:

When you need to:

  • Seek professional marketing help without the available investment to recruit a full time marketing manager.
  • Require additional assistance to execute a marketing plan, rebrand or brand launch.
  • Gain extra marketing support for short-term resource gaps such as maternity leave.
  • Define a clear marketing plan across target audiences and channels.
  • Create content that will create impact and engagement with target audiences.
Friday, 08 May 2020 14:18

BM Inside

Whether you are starting up, launching a new brand or marketing initiative, quickly filling a temporary gap in your team or training your team in marketing expertise, this unique approach empowers SME’s to develop best-in-class marketing initiatives.

Our BM Inside services includes:

  • On-site marketing manager
  • Fill temporary resources gaps
  • Drive strategic marketing initiatives
  • Execute brand refreshes and launches
Wednesday, 08 April 2020 15:25


Changing the paradigm in financial planning wellness.

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