Apple takes on Woolies over new logo

Tuesday, 06 October 2009 00:45

Apple has mounted a legal challenge to prevent Woolworths from using the logo that now adorns its trucks, stores and products, arguing it is too close to its own.

Woolies insists their new logo is a stylised W, or a piece of fresh produce, while Apple insists it's an apple. The California-based technology company wants to stop Australia's largest retailer from using it.

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