Adidas seems to be firmly winning the brand war around this year's World Cup.
Adidas has outfitted 12 of the tournaments team (to Nike's 9) and this is helping Adidas reap massive rewards. Adidas are anticipating record level sales of $1.85 billion in its soccer market this year. That represents a 25% increase since their involvement with the 2006 World Cup.
When it comes to sales, market share and brand visibility, Adidas is firmly in the position as the world's leading soccer brand.