We’ll reflect on the big issues facing brand strategists and reveal insights from in-depth interviews with 12 of Australia’s senior marketing leaders from some of Australia's preeminent brands, including Perpetual, Macquarie, Gilbert & Tobin, Wesfarmers, Austrade and more. We've uncovered these leaders' thought-provoking perspectives on the role that brand plays in a market increasingly focused on customer experience.
Discover how CMOs across diverse industries are confronting similar challenges of convincing business that brand investment is a sound strategic decision, especially as data and digital metrics have become such high-value currency.
As you approach your 2017 plans, the insights will allow you to take inspiration from these 12 leaders on how they are managing to deliver brand through employees, the ways in which they are adapting their strategy around digital transformation, and how to use brand to present a consistent and authentic face to customers.
Stay tuned for the launch of the BrandMatters Australian Brand Leaders Study in early 2017!