2012 BrandMatters year in review

2012 BrandMatters year in review

Tuesday, 18 December 2012 13:36

Firstly to our existing clients, we appreciate your ongoing support:

Our relationship with the NAB Group extends over 6 years. This year we developed the brand positioning, look and feel and a range of promotional materials for international equities manager Altrinsic Global Advisors. We also assisted NabInvest and MLC in the re-branding of Aviva Investors Australia Ltd to Antares; a brand we created back in 2006. This re-brand placed this equities business alongside NabInvest’s existing Antares institutional fixed income team.

Sage Software Australia
Our relationship since 2006 continues. This year we’ve continued with our supervision and implementation of Sage’s integrated marketing and communications program including, for the second year, the Sage Business Index 2012, a research program encompassing 500 businesses around Australia.

Sage MicrOpay
We continue to enjoy an ongoing relationship with Sage MicrOpay, working with them on specific product-level marketing and design projects. In 2012 we delivered multiple electronic direct mail pieces, brochures, animated website graphics, display banners and more. We have just worked with their marketing team to redesign the MicrOpay website homepage, which will go live early in 2013.

For the second year running BrandMatters is conducting an extensive research study into the views and behaviours of SMEs towards insurance – the 2013 Vero SME Index.  We are also developing the communications plan for the Index and assisting with its execution.

Aspen Pharmaceuticals
BrandMatters conducted a market research study for Herron Natural Health Care supplements as part of a brand positioning initiative.

Healthy Habits
We created a new brand positioning and brand identity as part of a re-brand for this quick service sandwich chain and continued to provide brand and marketing support as they take their new brand to market.

Hyperion Asset Management
We identified and developed the brand positioning for this specialist boutique Australian equities fund manager, then developed the brand identity and assisted with the rollout.

Nobleheart Telecommunications
We continued to assist this specialist provider of telecommunications services with the rollout of their new identity to a new website.

We continued to assist this data intelligence provider with the rollout of an employee branding program across printed and digital mediums.

Wesfarmers Insurance
We continue to assist Wesfarmers Insurance with a range of research and brand initiatives following work commenced in 2010.

Aspect Consulting
We completed a number of smaller design and communications initiatives for this boutique firm of business psychologists.

We’re also delighted to have established a number of new client relationships this calendar year:

Island Pacific
Island Pacific is a supplier of mobile solutions for retailers internationally. We worked with them on their advertising look and feel, including implementing QR codes to help make their advertisements more interactive and measurable.

Ingenia Communities
Ingenia Communities (formerly part of ING Real Estate) launched its new brand and look and feel in early 2012. We created the Ingenia name for ING Real Estate back in 2010. This year we’ve worked with Ingenia Communities to develop its temporary website, and in 2013 will work with them to develop a more comprehensive, permanent CMS-based website.

QLD Motorways
BrandMatters was engaged in 2012 to assist with a brand positioning project.  We conducted desk research and depth interviews and developed a positioning platform, and we continue to work with QML on the next steps in this initiative.

Totally Natural Products
TNP is an Australian, vitamin and supplement company.  We have assisted TNP with a comprehensive research program and ongoing brand and marketing initiatives.

Financial Services Partners
Financial Services Partners is a boutique financial planning group within the ANZ Group. We assisted FSP in market research that informed the development and positioning of the FSP brand. This also included a comprehensive set of brand guidelines and stationery templates.

Downer EDI
Downer Rail engaged BrandMatters to develop their Hunter Manufacturing Awards Submission in the category of Manufacturing Excellence, including a video capturing the story and achievements of the Waratah Train Project – and they won!