Brand insights and inspiration

Explore what matters when it comes to ideas, trends, news and best practice brand principles

BrandMatters’ latest brand insights

How well do you know your customers?

In our world of increased and fierce competition, constant new entrants, external world tensions, downward pressures on marketing budgets and...

Customer and client understanding

So things are fragile out there...  Business confidence is down as we all work to distill the ongoing lessons of...

Brandpie’s CEO Purpose Report 2022

As part of my recent trip to the UK I was fortunate to catch up with Ed Smallman from Brandpie whose firm...

The brand journey of Hollard Australia

Discussion between Amanda O’Donnell, Chief Customer Officer at Hollard and Paul Nelson, Managing Director of BrandMatters. To view the video, scroll to...


BrandMatters’ latest brand resources


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