Welcome to WhatMatters, where we explore ideas, trends, news and best practice relating to brand.

We’ve written hundreds of articles. To help you find what you’re looking for, we invite you to search our blog, or sort by the categories below.

 For B2B organisations, particularly in the insurance industry, there is a constant need to find new and compelling ways to…
On 20 September 2019, Strike4Climate occurred across the globe. It was reported that over 6 million people worldwide, including over…
Many organisations house more than one brand within their portfolio. This may have been strategically planned or may have come…
Optimal brand architecture ensures that brands are consistently adding value to justify the costs required to sustain them. For instance,…
For many organisations, a rebrand is seen as an unnecessary cost, and many leaders fear that a change of this…
Brands have recognised the importance of customer experience (CX) and the vital role it plays in bringing their brand values…
Mention any organisation that has excelled in branding such as Nike, Apple or Lego and you’ll find they have much…
In this digital age, word of mouth has gone viral. When you need a recommendation, you head to social media…
What does it mean for a brand to be authentic? It has a lot to do with ethical behaviour but…
Traditionally, large organisations have gravitated to agency partners who match them in size and stature. In recent years, the need…
It takes time, investment, integrity and consistency to build a strong brand. At BrandMatters, we often talk to our clients…
Across our culture, communities and public life, Australia is living through a period of deteriorating trust. In some of our…
Trust is one of the most valuable assets of any organisation. In the B2B context trust and culture – the…
Since the Royal Commission Final Report and throughout the hearings Commissioner Hayne has repeatedly come back to two connected areas:…
The launch of a rebrand is an exciting time for any business. If you’ve been through the process before then…
As the public hearings of the Banking Royal Commission conclude, and the level of consumer distrust can be seen to…
At BrandMatters, we talk a lot about brand values with our clients. Two of our core values at BrandMatters are…
In any successful relationship, trust is built up over time, and every interaction can have a positive or negative impact…
As we approach the silly season, our minds are on gifts inside the box… the ones we will be wrapping…
Technology and innovation often lead the way in fulfilling consumer wants and needs. Organisations need to be prepared for the…