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One of the core principles underlying an effective brand strategy is to understand and align the company’s offering with customers’…
Digital innovation has provided B2B organisations with new ways to bring their brands to life, taking their customer experience to…
For contemporary brands, building a sustainable competitive advantage cannot come simply from messaging, taglines, logo design or marketing campaigns. The…
Preparing your organisation for an IPO (initial public offering) is an extremely significant moment for any business. There are several…
As we approach the end of a rather tumultuous financial year, the FY21/22 planning cycle provides a valuable opportunity for…
What is corporate branding and why is it important? Corporate branding refers to the brand name of a corporate entity,…
From banking to superannuation, investment management to financial advice, the design and distribution obligations (DDOs) legislation will disrupt a large…
What makes clients buy or use your services? This is the most fundamental question that drives every aspect of brand…
BrandMatters’ Director of Brand Strategy, Kylie McNamara reflects on the success of the Vero SME Insurance Index in driving a…
Rebranding is one of the many approaches B2B businesses can utilise to tell their existing and potential audiences about a…
The Australian edition of the Edelman Trust Barometer 2021 was released at the end of February and it appears that…
A brand narrative or brand story is an essential ingredient when building a strong brand strategy. It should encompass an organisation’s purpose and reason for…
Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your clients…
At BrandMatters, we have been in frequent contact recently with asset management firms that require strategic brand advice on how…
It would be an understatement to say that a lot changed for brands in 2020. Rapid change and pivots have…
As a brand agency, we are always on the lookout for brands to advocate for. We love to see brands…
It has certainly been an eventful year. Like many organisations, our business has adapted through the COVID-19 pandemic, firstly working…
When your organisation makes the important decision to invest in an accountable and strategic brand measurement program, it is critical…
As creatures of habit, we are sometimes naturally ambivalent and resistant to change. In the context of B2B organisations in…
Managing Director, Paul Nelson talks about the major changes affecting the superannuation industry that were announced in this month’s budget.…