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Protecting employees and their safety is paramount for all organisations in this current crisis. It will take strength and commitment…
In this crisis, very few organisations will be unaffected. What is now important is how brands react and how they…
It’s a sad week for many Aussies as the news breaks about the end of an era, the end of…
Rebranding an organisation can be a minefield of potential pitfalls if not undertaken with expertise. For many successful organisations, brand…
In the world of branding, consistency has always been paramount. However, when it comes to staying relevant it is wise…
In the past few years, the financial services industry has faced some extensive challenges. Since the Australian Banking Royal Commission’s…
With more than $200 million dollars raised to aid the Australian bushfire disaster by everyone from celebrities and organisations to…
At BrandMatters, we love the festive season. In our last blog for 2019, we wanted to share ‘what matters’ to…
 For B2B organisations, particularly in the insurance industry, there is a constant need to find new and compelling ways to…
On 20 September 2019, Strike4Climate occurred across the globe. It was reported that over 6 million people worldwide, including over…
Many organisations house more than one brand within their portfolio. This may have been strategically planned or may have come…
Optimal brand architecture ensures that brands are consistently adding value to justify the costs required to sustain them. For instance,…
For many organisations, a rebrand is seen as an unnecessary cost, and many leaders fear that a change of this…
Brands have recognised the importance of customer experience (CX) and the vital role it plays in bringing their brand values…
Mention any organisation that has excelled in branding such as Nike, Apple or Lego and you’ll find they have much…
In this digital age, word of mouth has gone viral. When you need a recommendation, you head to social media…
What does it mean for a brand to be authentic? It has a lot to do with ethical behaviour but…
Traditionally, large organisations have gravitated to agency partners who match them in size and stature. In recent years, the need…
It takes time, investment, integrity and consistency to build a strong brand. At BrandMatters, we often talk to our clients…
Across our culture, communities and public life, Australia is living through a period of deteriorating trust. In some of our…