Looking to build a strong, unique, relevant brand?

Welcome to BrandMatters, the Sydney based branding agency creating brands that enable business growth.

BrandMatters is a brand strategy, design and marketing consultancy based in Sydney.

We deliver the full spectrum of brand and marketing services – all under one roof.

From conducting initial brand research to uncover key insights into your brand, to developing a brand strategy which clearly defines your brand's unique characteristics, values and attributes, to bringing your brand to life through logo, visual identity and collateral and launching your new or updated brand to employees and the market, BrandMatters has it covered. We can also help you with ongoing internal and external brand and marketing campaigns and ongoing brand measurement. Check out our services below, and click on each area for more detail.

Brand research icon

Brand research

  • Desk research
  • Stakeholder depth interviews
  • Brand research - qualitative & quantitative
  • Brand tracking
  • Brand insights & recommendations
Brand strategy icon

Brand strategy

  • Brand positioning
  • Brand story, tone of voice & key messaging
  • Brand architecture
  • Brand portfolio analysis
  • Customer value proposition (CVP)
  • Employee value proposition (EVP)
  • Brand naming
Brand design and copywriting icon

Brand design & copywriting

  • Brand logo & visual identity
  • Graphic design
  • Digital design
  • Brand guidelines
  • Website & collateral copywriting
stakeholder engagement icon

Stakeholder engagement

  • Stakeholder depth interviews
  • Workshop facilitation
Employer employee branding icon

Employer & employee branding

  • Employee value proposition (EVP)
  • Employee branding campaigns
Brand execution icon

Brand execution

  • Brand marketing strategy
  • Go-to-market strategy
  • Brand activation
  • Brand launch planning
  • Brand rollout & project management
  • Brand management
  • Brand measurement

Featured Case Studies

Evolving visual identity for new audiences

Magellan was preparing to move into the direct market - and sponsor the Test Cricket Series, starting with the 2017/2018 Ashes - and recognised how important relevant, strong and consistent branding would be for its success.

BrandMatters assisted Magellan with evolving its logo and visual identity and developing branding rules and sponsorship guidelines to ensure consistency of application.

Teaser Hero Image

Invested in the future of NSW

TCorp’s challenge was to develop a brand that would support its strategic goals and fulfil the core brand ambition: to establish TCorp as a best-in-class brand that attracts and retains investors and clients locally and globally.

BrandMatters assisted TCorp in refreshing its brand through developing a compelling brand positioning to energise clients and employees, create a new visual identity that would create clear differentiation from competitors and an on-site project manager to run the project from inside the organisation.

Teaser Hero Image

Sign up to updates from BrandMatters

Please provide your full name
Invalid Input
Please provide an email address