Looking to build a strong, unique, relevant brand?

Welcome to BrandMatters, the Sydney based branding agency creating brands that enable business growth.

BrandMatters is a brand strategy, design and marketing consultancy based in Sydney.

We deliver the full spectrum of brand and marketing services – all under one roof.

From conducting initial brand research to uncover key insights into your brand, to developing a brand strategy which clearly defines your brand's unique characteristics, values and attributes, to bringing your brand to life through logo, visual identity and collateral and launching your new or updated brand to employees and the market, BrandMatters has it covered. We can also help you with ongoing internal and external brand and marketing campaigns and ongoing brand measurement. Check out our services below, and click on each area for more detail.

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Brand research

  • Desk research
  • Stakeholder depth interviews
  • Brand research - qualitative & quantitative
  • Brand tracking
  • Brand insights & recommendations
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Brand strategy

  • Brand positioning
  • Brand story, tone of voice & key messaging
  • Brand architecture
  • Brand portfolio analysis
  • Customer value proposition (CVP)
  • Employee value proposition (EVP)
  • Brand naming
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Brand design & copywriting

  • Brand logo & visual identity
  • Graphic design
  • Digital design
  • Brand guidelines
  • Website & collateral copywriting
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Stakeholder engagement

  • Stakeholder depth interviews
  • Workshop facilitation
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Employer & employee branding

  • Employee value proposition (EVP)
  • Employee branding campaigns
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Brand execution

  • Brand marketing strategy
  • Go-to-market strategy
  • Brand activation
  • Brand launch planning
  • Brand rollout & project management
  • Brand management
  • Brand measurement

Featured Case Studies

Achieving best-in-class status through brand

A period of major change followed by a period of focus on systems, processes and structure resulted in an internal lack of clarity around the Greencap brand and what it represented, as well as external confusion about the company's focus and heritage.

BrandMatters led the company in the clarification of its brand positioning and brand strategy, followed by an entire brand refresh to signal its intent to employees and the market.

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Evolving visual identity for new audiences

Magellan was preparing to move into the direct market - and sponsor the Test Cricket Series, starting with the 2017/2018 Ashes - and recognised how important relevant, strong and consistent branding would be for its success.

BrandMatters assisted Magellan with evolving its logo and visual identity and developing branding rules and sponsorship guidelines to ensure consistency of application.

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Creating a distinctive brand story following a merger

Hill Rogers Spencer Steer wanted to review their name and brand and understand how perceptions of the brand had evolved since a merger. They needed a distinctive brand story and a refined brand that represented a revitalised organisation ready for growth.

BrandMatters recommended a name change and undertook a complete rebrand to Hill Rogers, giving the company a clear point of difference in the crowded, mid-tier market in which they do business.

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