Informed by research.
Destined to differentiate.
We build brands that drive growth.

Welcome to BrandMatters, the Sydney-based brand agency that delivers the full spectrum of B2B brand strategy and marketing services.

From conducting initial brand research to uncover key insights into your brand, to developing a brand strategy which clearly defines your brand's unique characteristics, values and attributes, to bringing your brand to life through logo, visual identity and collateral and launching your new or updated brand to employees and the market, BrandMatters has it covered. We can also help you with ongoing internal and external brand and marketing campaigns and ongoing brand measurement. Check out our services below, and click on each area for more detail.

Featured work

Latest insights

Many organisations house more than one brand within their portfolio. This may have been strategically planned or may have come…
Optimal brand architecture ensures that brands are consistently adding value to justify the costs required to sustain them. For instance,…
For many organisations, a rebrand is seen as an unnecessary cost, and many leaders fear that a change of this…