Informed by research.
Destined to differentiate.
We build brands that drive growth.

Welcome to BrandMatters, the Sydney-based brand agency that delivers the full spectrum of B2B brand strategy and marketing services.

From conducting initial brand research to uncover key insights into your brand, to developing a brand strategy which clearly defines your brand's unique characteristics, values and attributes, to bringing your brand to life through logo, visual identity and collateral and launching your new or updated brand to employees and the market, BrandMatters has it covered. We can also help you with ongoing internal and external brand and marketing campaigns and ongoing brand measurement. Check out our services below, and click on each area for more detail.

Featured work

Latest insights

Brand architecture remains one of the most complex components of brand strategy. Throughout traditional B2B business, organic additions to both…
Brand research is incredibly important for discovering the truth between what you want your brand positioning to be and what…
BrandMatters' Director of Brand Strategy, Kylie McNamara, discusses the biggest challenges for B2Bs in measuring their performance.   While brand…