Informed by research.
Destined to differentiate.
We build brands that drive growth.

Welcome to BrandMatters, the Sydney-based brand agency that delivers the full spectrum of B2B brand strategy and marketing services.

From conducting initial brand research to uncover key insights into your brand, to developing a brand strategy which clearly defines your brand's unique characteristics, values and attributes, to bringing your brand to life through logo, visual identity and collateral and launching your new or updated brand to employees and the market, BrandMatters has it covered. We can also help you with ongoing internal and external brand and marketing campaigns and ongoing brand measurement. Check out our services below, and click on each area for more detail.

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Latest insights

At a time of volatility, it is harder than ever for brands to cut through and connect with their clients.…
Brand positioning is an important tool that helps to clearly articulate why your brand exists. Brand positioning will ultimately define…
What is brand positioning, and why is it so important? Brand positioning (also known as a brand essence) is the…