Branding agency specialising in brand research, brand strategy and brand design

Research informed, strategic brands that drive brand awareness and growth


BrandMatters acquired by Fuller Brand Communication

After 20 years in business we are thrilled to announce that BrandMatters has been acquired by integrated marketing agency Fuller Brand Communication, and will now be offering a broader suite of services to support, and bring to life, our valued brand strategy and research offer. 

Specialist branding services

BrandMatters is a leading Sydney-based branding agency specialising in creating, refreshing and renovating brands for medium to large Australian B2B organisations.

From market research and brand strategy, to brand development, design and delivery, we offer the full breadth of B2B brand and marketing development services under one roof. We help organisations create a strong brand and market impact and fulfil their growth ambitions.

Brand research

Understand your clients, your competitors and your market.

Brand strategy

Articulate your brand purpose, positioning and personality to resonate with your clients.

Brand design

Build a distinctive strategy-led brand identity to stand out in your market.

Brand delivery

Communicate with confidence and connect with your targets to drive brand awareness.

Our recent brand projects

Our solutions

Informed by research and market understanding, we create branding solutions that engage the market, excite employees and build brand awareness. Across insights, brand development and marketing planning, our approach provides B2B organisations with insight-driven solutions as branding opportunities arise:

Brand architecture

Helping organisations optimise their parent brand and portfolio of product and service brand to provide clarity to busy markets.

Brand naming

A brand, product or service name instantly identifiable, creating positive associations in the minds and hearts of your audiences. 

Brand positioning

Your organisation’s competitive position in the market, creating clean air for your brand, expresses your point of difference.

Customer insights

Understand your existing customers, competitive context, gaps in the market and drive smart brand decision-making.

Employer branding

Branding strategies to become a destination employer, attracting the brightest and the best from your industry.

Employee insights

Build engagement through employee listening, using the expertise and knowledge that exists to enhance culture.

Marketing planning

Create integrated marketing plan that ease the path to engaging key audiences and moving them through the sales funnel.

Mergers & acquisitions

New brand development opportunities and brand evolutions strategies available during merger and acquisition activites.


Rejunvenate your organisation through a new brand strategy and visual identity that communicates renewed intent.
Learn more

Clients we've worked with

At BrandMatters, we’ve built a reputation for our ability to unpack complexity and find meaningful insights that make a real and visible difference for our clients.

BrandMatters' latest brand insights

Sydney acquisition leads next generation growth strategy for Adelaide agency

Fuller Brand Communication is excited to announce that it has acquired Sydney brand strategy and research agency BrandMatters, as part […]

7 steps to ensure the successful communication of a rebrand

When undertaking a rebrand, a critical part of the process is communicating what has changed. It is vital that the […]

7 mistakes to avoid when rebranding

Rebranding an organisation can be a minefield of potential pitfalls if not undertaken with expertise. For many successful organisations, brand […]

Now owned by 

Privacy  |  Terms  | © Fuller 2023. All Rights Reserved.

BrandMatters acknowledges the Gadigal people of the Eora Nation, the traditional custodians of this land and we pay our respects to Elders past, present and emerging.