What our clients say

When we contacted BrandMatters, Financial Spectrum was doing well and had enormous potential, but we didn’t have deep internal brand or marketing skills. We knew that in order to stand out to prospective clients and set ourselves up for maximum growth, we needed help in developing a compelling brand story. BrandMatters helped us to identify and harness the strengths that lay inside our brand, and developed powerful brand, marketing and referral strategies for us. We’re also really happy with our new visual identity.
We knew our brands needed to be refreshed and reenergised to achieve their potential, but we didn’t really know how to go about that. BrandMatters were fantastic. After conducting research and analysis, they clearly defined the brand positioning for each brand, and recommended we change both brand names. They devised two meaningful, exciting new names for us, and created sophisticated, compelling new logos and visual identities which the whole team loves! They also helped us map out and refine our clients’ experience with us. We are really happy with the work, and continue to partner with BrandMatters.

We needed experts to help us with our brand challenge. We engaged BrandMatters - not only for their extensive brand expertise, but for their deep understanding of and experience in the financial services sector, and we were not disappointed. They created a bespoke approach for our organisation, and led us through the complexities to create a clear brand strategy for Perpetual. We highly recommend BrandMatters.

Right from our initial meeting with BrandMatters, they understood our unique industry and business issues. They really listened, and played our challenges back to us in a simple, logical way. They developed a research methodology to obtain the insights we needed to really understand our brand and maximise its potential, and then translated those into our new brand. The whole team loves the new brand name, positioning and identity and is excited about where it can take us.

BrandMatters certainly gets the linkages between B2B and consumer brand and marketing strategy. But perhaps even more importantly in our project, was how they were very clear in translating that strategic understanding into relevant and really distinctive creative design. We love the design refresh work they created for our Cellarbrations and The Bottle-O brands, but even more exciting was the creation of our own beer brand, labelling and complete design package for our Veras 1866 brand. We couldn’t be happier with BrandMatters work and the entire design outcome on these three brands. The feedback from our retailers, internal teams and customers has been universally positive.

BrandMatters helped create the Vero brand back in 2003 and have delivered a number of separate projects since that time. More recently, they researched and produced the Vero SME Insurance Index and are working on the next edition. The BrandMatters team is responsive and knowledgeable and understands us and our industry very well. I have no hesitation in recommending them.

We engaged BrandMatters at a time when we were undergoing significant strategic change at Veda. BrandMatters were instrumental in helping us identify a unique employee value proposition. They were passionate about delivering the right results for us and managed our project extremely well. In record time they developed a successful creative campaign to engage our employees and we were very happy with the results.

BrandMatters responded rapidly to our brief to launch our recent listed investment company on the ASX. After resolving the brand architecture, BrandMatters reviewed and built out our existing brand identity and went on to create an entire suite of marketing materials. We were delighted with their overall responsiveness, design skill and attention to detail and continue to work with them on additional design elements when necessary. I therefore recommend them with confidence and with pleasure.

BrandMatters has been working across the entire Sage Australia group since 2007. We rely on them for strategic advice, they co-ordinate our yearly advertising campaign and they provide marketing and creative insights and services for our business units. The team at BrandMatters is strategic, approachable, knowledgeable and experienced and I see our relationship continuing well into the future. The most valuable attribute of our relationship is that they truly understand our business.

BrandMatters worked with my team at ADCU to create a white label brand. I found the team delightful to work with and would happily recommend them to anyone undertaking a similar project. BrandMatters were very professional, friendly and got the brief right every time. We were really impressed with their design team who managed to deliver fantastic concepts. They have a great understanding of ‘user friendly’ design and working with financial related documents. Furthermore they were always happy to work within our sometimes very tight schedules.

BrandMatters is much more than a branding or design agency and can provide a full service offering. They are an excellent team of people who display the utmost integrity and professionalism, who understand our business and markets and (it must be said) are a pleasure to deal with. I value continuing this relationship.

Our relationship with BrandMatters started back in 2007. They have worked on the brand strategy development of many of our asset management business partners including Antares, Presima and Altrinsic and were instrumental in the development of the nabInvest brand strategy itself. They enjoy creating a strategy and then bringing it to life. We see them as creative and insightful, yet practical at the same time. We continue to enjoy and value our working relationship.

Our clients

Infrastructure

Downer Group
Keller Australia
Queensland Motorways
Ventia

Financial services

A&I Member Services
Aberdeen Asset Management
Allianz Marine & Transit
Alpha Vista Systems
Altrinsic Global Investors
ANZIIF
Aoyin
Arthur J Gallagher
Asteron Life
Australian Defence Credit Union
Bailador Investments
Bennelong Group
Blue Sky Alternative Investments
BT Investment Management
Calliden
Cambridge Industrial Trust
Cardena Private Wealth
Catalyst Investment Managers
Colonial First State
Comminsure
Commonwealth Bank
Eclipx/Fleet Partners
Elantis Premium Funding (formerly Lumley)
eServGlobal
FICA (Financial Industry Council Australia)
Financial Services Council
Fidelity (Australia)
Fidelity (Hong Kong)
FIIG Securities
Financial Services Partners
Financial Spectrum
G&C Mutual Bank
Genworth Financial
Goldman Sachs Asset Management
Hillross Financial
Hyperion Asset Management
Ingenia
Intama
Lloyds International
LMI Group
Macquarie Group
Magellan Asset Management
Manchester Unity
Medibank Private
Mercer
MetLife
MLC
Munich Re
nab Capital
nab Invest
National Australia Bank
NIBA
NobleOak Insurance
Northquest
Perennial Value Management
Perpetual
PMI/QBE Insurance
QIC
Resilium
Royal & Sun Alliance/Promina
Vero (part of Suncorp)
Veda
Wesfarmers Insurance
Westpac Institutional Bank

Professional services / legal / accounting

Aspect Consulting
Candle Australia
Estate Agents Co-operative
Greencap
Navigare
TEC Group
Dibbs Barker
Hill Rogers
Legal Affairs Management

IT / telecommunications

AARNet
ACT Today
Autodesk
Cellullar Asset Management
CEnet
Computer Room Solutions
Dataflex
Entertainment Media & Telecoms Corp
eServGlobal
Forticode
Harvest The Net
Island Pacific
Leighton Telecommunications
MicroChannel Services
Nobleheart Telecommunications
Sage Business Solutions
Sage Handisoft
Sage MicrOpay
Sage Software Australia
Telstra eBusiness
Temando

Healthcare / medical / pharmaceutical

Aspen Pharmaceuticals
Aurora Projects
Australian Medical Association
Caruso’s Natural Health
Elevate Australia
Herron Pharmaceuticals
Invacare
NPS Medicinewise
Perrigo
Plunkett Pharmaceuticals
The Glucose Club
The Westmead Institute

Education

Australian Institute of Fitness
Charles Sturt University
UTS Insearch

Retail / FMCG

Australian Liquor Marketers
Byron Bay Cookies
Healthy Habits
Lumira
Tom & Teddy

Manufacturing

ATB Morton
BlueScope Steel
Downer EDI Services
Electrolux
Interpod
Manor Group
Philips Dynalite
Tasman Belting

Transport / logistics / utilities / industrials

APA Group
Countrywide Distributors
National Hire/Coates
Pure Logistics Group/McColls
Wesfarmers Industrial & Safety

Travel / leisure / hospitality

Accor Hotels
NSW Harness Racing Club

Non-profit

CHEBA (Pro bono)
Dreams2Live4 (Pro bono)
Eastwood Rugby Union Club
Magellan Institute
MATES in Construction
Plumtree (Pro bono)
Surf Life Saving Association
Uniting Care

Media

Fairfax Media

Government

CSIRO
Defence Housing Australia

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What sets us apart

When defining our own brand, we called on insights from our clients, partners and employees to help us pinpoint and articulate our distinctiveness.

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The Guide to Financial Services Rebranding

Our Guide provides valuable information on when to rebrand, the rebranding process and how rebranding can strengthen business results.

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We’ve written hundreds of articles exploring ideas, trends, news and best practice relating to brand.

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