Brand delivery

Bring your brand to life with an actionable plan to drive engagement, leads and sales

Activating your brand for your clients

Brand delivery brings your brand to life for your clients and people – visually, verbally and experientially. Activating your brand requires a clear go-to-market strategy and marketing communications plan that will communicate renewed intent and positioning in a consistent and compelling manner across all your channels.

With budgets continually tightened, evidencing return on investment for marketing is critical, and when this includes a launch or relaunch of a brand, even more so.

Activating your brand via strategic planning and tactical delivery requires a clear balance between purpose, your available budget and the requirement to make an impact in your market.
A smartly executed brand and marketing program will:

  • Authentically demonstrate your brand purpose and promise
  • Connect with key audience segments where it will have the greatest impact
  • Communicate your key messages across multiple channels
  • Rally your people behind renewed intent
  • Drive brand awareness to brand consideration with greater propensity to purchase
  • Be intrinsically flexible to evolve with market dynamics.

An overview of our brand delivery services

Once you have the right brand strategy and visual identity in place, it is time to share it with the world! Launching your new brand
or rebrand both internally and externally needs precision and accuracy – it's all about timing, consistency and impact.

Our brand delivery services include:

Marketing strategy

Establish a go-to-market approach including audience segmentation, persona development and top strategic priorities.

Marketing planning

Plan and schedule key tactical activities across priority channels to quickly access target segments.

Brand launch and activation

Make an impact through launching or relaunching your brand to market.

Brand tracking and measurement

Track shifts in target awareness and sentiment through ongoing brand tracking.

How we activate brands in market

Our brand delivery services deploy your brand messages and identity across your channels to increase brand awareness and strengthen your brand equity.

Marketing strategy

With brand purpose, brand strategy and business objectives in hand, we work with our clients to develop go-to-market (GMT) marketing strategies to access target audiences in a manner that is authentic to the spirit of your brand. We identify and determine:

  • Strategic objective prioritisation – primary, secondary and tertiary objectives and their importance
  • Desired brand awareness and consideration shift
  • Key audience segmentation – buyer persona development
  • Smart channel usage to drive maximum awareness
  • Opportunities for competitive advantage and market penetration.

Marketing planning

As the tactical application of the marketing strategy, the marketing plan details:

  • A roadmap for brand delivery over a specific period of time
  • A map key messages to key audience groups
  • A detailed, integrated channel approach
  • A schedule of activity against a marketing plan calendar
  • Content planning and generation per channel
  • Content dissemination to key stakeholders for consistent messaging,

Brand launch

Brand activation is designed to:

  • Audit existing materials and refresh as required
  • Energise and excite internal audiences
  • Provide surety to senior stakeholders and the C-Suite
  • Communicate to government, regulators and the media. 

Brand tracking and measurement

Brand tracking is periodic or continuous research to monitor a brand's performance over time, using measures such as brand awareness, brand preference and product usage. The ability to track your brand's performance and health is critically important for marketers, as business owners and stakeholders require evidence of return on investment for marketing initiatives.

BrandMatters can design and implement a brand tracking program for your brand, and extract insights that will help you adjust your ongoing brand management to achieve optimal results.

Activating the market

At BrandMatters, our reputation is built on our ability to create marketing and brand launch plans that engage the market and excite internal audiences.

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Contact us to discuss how brand delivery can create sharp market impact

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BrandMatters acknowledges the Gadigal people of the Eora Nation, the traditional custodians of this land and we pay our respects to Elders past, present and emerging.