Sage is a leading, global business management software specialist with over six million clients in 23 countries, and a BrandMatters client for over 6 years. As a leading provider of business software, Sage is committed to having a deep understanding of the needs and issues facing its customers, and in 2011 commissioned a research project to provide in-depth insight into the Australian business landscape - the Sage SME Business Sentiment Index. This year's study, the Sage Business Index 2012, is the second in this regular series.
The Sage Business Index 2012 was launched in May 2012 at a media briefing. The report is based on a comprehensive market research study involving over 500 business owners and decision makers across all business sizes and industries in Australia. The Sage Business index is a demonstration of the Sage brand positioning: "living breathing business". It paints a picture of business sentiment, challenges and priorities, enabling Sage to truly understand its customers.
To compare with last year, click here to download the Sage SME Business Sentiment Index 2011.
The Sage Business Index forms part of an integrated marketing communications campaign running from March through to October 2012. It combines TV, print and online advertising with a microsite and extensive PR. The campaign has two objectives - to build Sage brand awareness and to embed and strengthen the brand positioning. Prospects are driven online to a campaign landing page, where they can engage in multiple ways with the brand. They can view the specially created 90 second corporate video, use the Business Advantage Calculator to report on the performance of their current software, read case studies and articles, download the Sage Business Index and click through to more information about their specific software needs - Payroll & HR, CRM, ERP and Accounting Practice software.