Established in 2003, BrandMatters is a brand research, brand strategy and design consultancy. We partner with medium to large B2B organisations across many industries, with a deep specialisation in financial services, technology, legal, telecommunications and industrials.
We believe strong brands require equal parts science and imagination. Through rigorous brand research we uncover powerful insights and combine them with disciplined brand strategy, a healthy dose of intuition and creative excellence to define and express a brand’s unique essence and identity.
We’re in the business of building strong, enduring brands that enable business growth, making your brand aspirations a reality.
BrandMatters acquired by Fuller Brand Communication
After 20 years in business we are thrilled to announce that BrandMatters has been acquired by integrated marketing agency Fuller Brand Communication, and will now be offering a broader suite of services to support, and bring to life, our valued brand strategy and research offer.
We understand that the ultimate objective of any brand initiative is to deliver business growth. Years of client-side experience means that we understand the challenges you face, and the accountability you must demonstrate.
We listen intently to
We are a team of strategists, researchers, marketers, designers and client managers – that believes, to our core, in the transformative power of brand. This isn’t just a job to us – we love what we do! We also understand and empathise with the business challenges and practicalities our clients face, having worked client-side for many years.
Organisations across Australia and New Zealand trust us to bring our strategic branding expertise to solve their complex brand challenges.
BrandMatters truly understood our business and the insightful research helped us understand our market
and clients. The brand now reflects our new strategy, and we couldn’t be happier with our result!
Marketing Director, efex
BrandMatters helped create the Vero brand back in 2003. Their work on the Vero SME Insurance Index
have provided invaluable insights into Australian small businesses and empowered brokers and
the broader industry to further demonstrate their value proposition.
Head of Commercial Intermediaries, Vero Australia
By engaging BrandMatters, we were able to apply an unbiased, expert lens in a structured
and consultative environment. We couldn’t be happier with the result!
Director of Strategy & Business Transformation, Cox Automotive Australia & New Zealand
Our team at BrandMatters has built a reputation for our ability to unpack complexity and find meaningful insights that make a real difference to brands and their clients.
Get in touch to see how we can help with your brand challenge.