B2B brand specialists

We operate at the intersection of brand, business and marketing strategy

About us

Established in 2003, BrandMatters is a brand research, brand strategy and design consultancy. We partner with medium to large B2B organisations across many industries, with a deep specialisation in financial services, technology, legal, telecommunications and industrials.

We believe strong brands require equal parts science and imagination. Through rigorous brand research we uncover powerful insights and combine them with disciplined brand strategy, a healthy dose of intuition and creative excellence to define and express a brand’s unique essence and identity.

We’re in the business of building strong, enduring brands that enable business growth, making your brand aspirations a reality.


BrandMatters acquired by Fuller Brand Communication

After 20 years in business we are thrilled to announce that BrandMatters has been acquired by integrated marketing agency Fuller Brand Communication, and will now be offering a broader suite of services to support, and bring to life, our valued brand strategy and research offer. 

Our Philosophy and Values

We understand that the ultimate objective of any brand initiative is to deliver business growth. Years of client-side experience means that we understand the challenges you face, and the accountability you must demonstrate.


We listen intently to
understand deeply.

We ask great questions, draw out connections, and always seek to go beyond the obvious to get to the heart of what’s important.


We believe brands must play an active role in a sustainable future.

Our responsibility is to ensure sustainability is built in as part of brand infrastructure.


We say we will deliver,
and then we do.

And that goes for every promise we make; be that to our clients or to each other. We are committed, we take ownership and we operate with a real sense of purpose.


We grasp problems quickly.

Our deep expertise and experience allows us to quickly define your challenge and develop a pragmatic plan of attack.


We don’t settle for good when great is up for grabs.

We stretch, grow and develop ourselves and our clients’ businesses.


This isn’t ‘just a job’ for us.

We genuinely love the work that we do, and it shows. We believe, to our core, in the transformative power of brand and the magic that occurs here.

Meet the BrandMatters team

We are a team of strategists, researchers, marketers, designers and client managers – that believes, to our core, in the transformative power of brand. This isn’t just a job to us – we love what we do! We also understand and empathise with the business challenges and practicalities our clients face, having worked client-side for many years.

Kate Fuller

Agency Manager and Senior Strategist

Paul Nelson

Director of Consulting

Ryan Dunshea

Head of Client Services

Dan Broadley

Head of Creative

Kylie McNamara

Director of Brand Strategy

Georgia Haenke

Brand Research Consultant

What our clients say

Organisations across Australia and New Zealand trust us to bring our strategic branding expertise to solve their complex brand challenges.

BrandMatters truly understood our business and the insightful research helped us understand our market
and clients. The brand now reflects our new strategy, and we couldn’t be happier with our result!

Marketing Director, efex

BrandMatters helped create the Vero brand back in 2003. Their work on the Vero SME Insurance Index
have provided invaluable insights into Australian small businesses and empowered brokers and
the broader industry to further demonstrate their value proposition.

Head of Commercial Intermediaries, Vero Australia

By engaging BrandMatters, we were able to apply an unbiased, expert lens in a structured
and consultative environment. We couldn’t be happier with the result!

Director of Strategy & Business Transformation, Cox Automotive Australia & New Zealand

Get in touch

Our team at BrandMatters has built a reputation for our ability to unpack complexity and find meaningful insights that make a real difference to brands and their clients.

Get in touch to see how we can help with your brand challenge.

Contact us

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BrandMatters acknowledges the Gadigal people of the Eora Nation, the traditional custodians of this land and we pay our respects to Elders past, present and emerging.