Looking to build a strong, unique, relevant brand?

Welcome to BrandMatters, the Sydney based branding agency creating brands that enable business growth.

BrandMatters is a brand strategy, design and marketing consultancy based in Sydney.

We deliver the full spectrum of brand and marketing services – all under one roof.

Brand research

Desk research

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Stakeholder depth interviews

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Brand research - qualitative & quantitative

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Brand tracking

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Brand insights & recommendations

Brand strategy

Brand positioning

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Brand story, tone of voice & key messaging

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Brand architecture

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Brand portfolio analysis

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Customer value proposition (CVP)

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Employee value proposition (EVP)

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Brand naming

Brand design & copywriting

Brand logo & visual identity

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Graphic design

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Digital design

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Brand guidelines

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Website & collateral copywriting

Stakeholder engagement

Stakeholder depth interviews

Workshop facilitation

Employer & employee branding

Employee value proposition (EVP)

Employee branding campaigns

Brand execution

Brand marketing strategy

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Go-to-market strategy

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Brand activation

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Brand launch planning

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Brand rollout & project management

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Brand management

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Brand measurement

Featured Case Studies

Clarifying brand architecture and rebranding to reflect brand essence

Northquest, formerly Global Rental & Leasing (GRAL) and Global Clean Energy Finance (GCEF), offers innovative managed service agreements, traditional rental agreements and chattel mortgages. At the time of engagement, GRAL and GCEF were businesses with common ownership, but no parent company. There was crossover between the brands, and brand naming and brand positioning needed to be addressed to better reflect the businesses and management philosophy.

An information gathering phase led to the development of brand architecture, brand naming, positioning, identity, EVP and website to take the organisation into the future.

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Cutting through in a competitive market

Financial Spectrum is an independently owned, fee for service financial planning practice. To cut through in a competitive market, they needed a compelling brand story and marketing strategy which addressed their different groups of retail clients and referral partners.

BrandMatters developed a program of desk research, depth interviews with senior stakeholders, retail clients and referral partners, and marketing planning and customer experience workshops, culminating in a positioning, visual identity and clear go-to-market strategy.

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Renaming and repositioning for a new chapter

Orium Finance originally came to us with a generic, non-distinctive name. It had also recently separated from its parent company, and needed to define and develop a new, independent brand identity and marketing strategy.

BrandMatters created a new brand names, positioning, visual identity and go-to-market strategy to achieve the brand's future growth plans.

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